Logical Events - Working With the Web
Logical Events - Building Brands Electronically  
Why Logical Events?  
 

Logical Events' core motivation lies in becoming the e-marketing champion for your organisation. We work closely with our clients to maximise the return on their investment in the electronic medium. Our services enhance and complement a client's existing advertising, marketing and promotion functions.

  
pay per click advertising
community building programmes
promotional campaigns
offers and announcements
customer loyalty programmes
electronic direct mail
e-mail based marketing
online catalogues & brochures
electronic newsletters
Services  
  Logical Events uses state-of-art electronic publishing, design and management tools to ensure that all activities are delivered on time, to budget and to the desired specification.  
  Our clients' requirements vary considerably, and range from those that already have an established web presence which they wish to exploit, to others who wish to start from scratch. Logical Events therefore offers the complete range of online services and expertise, with an emphasis on personalised communication, required for successful electronic brand building.
  

Logical Events - Building Brands Electronically
Web site development, build & management
Hosting (server space rental, domain registration and associated maintenance)
Site design and development (content authoring, image creation and manipulation, forms, scripting, animation)
Electronic commerce & fulfillment (e-commerce sites, payment processes)
Content management systems (CMS-driven web sites)
Portal web sites (build and development, digital advertising & referral income)
Site management (maintenance, updating, publishing, training)
Website optimisation (metadata, keyword and content optimisation, search engine submission)
Website analysis (log analysis and reporting)

Search Engine Marketing / Search Engine Optimisation  
Search engine marketing (SEM) campaign planning (natural search vs paid search)  
Search engine optimisation (SEO) (search term research, optimisation of driver keywords)  
Competitor analysis  

Pay Per Click Advertising (Google AdWords)  
Campaign planning (includes detailed keyword planning & analysis based on strategic objectives)  
Pay per click advertising campaign and account management  
Pay per click analysis and reporting  

Electronic direct mail, e-marketing and promotion  
Electronic direct mail campaign planning and management  
Graphic design and content authoring of mailing piece  
Electronic delivery by email using specialist software (delivery options include plaintext, HTML,
PDF, micro-site creation)		  
Database and mailing list (creation, management and cleaning)  
Campaign assessment and analysis (statistical analysis and reporting)  

Website income generation  
Advertising & referral fee generation for web publishers  
Digital advertising (bespoke and third party eg. Google AdSense)  
Web site referral income generation (reciprocal link campaigns)  

Content authoring / management  
Copy writing and editorial services (for web, e-mail and press)  
Electronic newsletters, online catalogues, online brochures  
Photography  
Logical Events Limited, 16 Grosvenor Avenue, East Sheen, London, SW14 8BX, UK
T: +44 (0) 20 8876 4449    E: info@logicalevents.co.uk

Last updated: 1 May 2013
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© 2013 Logical Events Ltd: Electronic marketing (e-marketing), search engine marketing, pay per click advertising, website optimisation in East Sheen, Richmond, London, England, UK
Logical Events Ltd. Registered in England No: 3106153. Registered Office: 206 Upper Richmond Road West, East Sheen, London, SW14 8AH.
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