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| News |
| We publish periodic, brief, eletronic newsletters on issues relating to electronic marketing (e-marketing), search engine marketing, pay per click advertising, website optimisation, e-commerce, website design and electronic publishing. |
| Below is an archive of the our most recent postings. If you wish to receive the email newsletter please fill-in our contact form. |
Sunday
Times plots the course for SEO |
| A
client metioned an article published in The Sunday Times last
week which she thought might be of interest to us. |
| Entitled:
Searching to get to the top of Google, it explains the
importance that Search Engine Optimisation (SEO) plays in increasing
and maintaining a site's visibility on the Web. I recommend it as
a very quick read, when you have a moment. |
| You will probably appreciate the persuasive tone of the correspondent as a better alternative to the regular requests that you receive from us to increase your investment in Search Engine Optimisation (SEO), or even to consider using it in the first place. |
| We stand ready and waiting to receive your call or email if you'd like to review where your site stands in the SEO stakes! |
Email
communication are you breaking the Law? |
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Is
your company breaking the law? ... according to our accountant
Blythe & Co it will be unless the following appear legibly
on your website and emails from your company:
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This
has been a requirement since the implementation of the relevant
sections of the Companies Act 2006 in January 2007, bringing your
electronic communication in line with the paper requirements. |
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There
are notes, "Frequently
Asked Questions on the Companies Act 2006", relating
to this change on the DTI's website. See sections 1 and 2 ... and
if you do not comply? You could be subject to a fine of around £1000! |
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| Click here for us to: update your website | ||||||||
| The cost? - about half an hour of our time. |
| Update
your email signatures at the same time |
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Most
company users now send and receive email in HTML format. This allows
us to be more creative in the style and layout of email signatures.
You will have to update your email signature to fall in line with
the new legisalation. This provides a great opportunity to add your
own unique branding to all of your email-based communication. Logical
Events can: |
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| Click
here to for more on: "stylish
email signatures" |
| Email
rejection? It's not you - it's the system |
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Internet
Service Providers (ISPs), ranging from serious business heavy weights
(such as BT) to the largest consumer carriers (such as AOL) are
clamping down on emails sent in volume. Supposedly this is in an
effort to reduce levels of SPAM (unwanted/unsolicited email). In
reality the policy means that emails copied to more than around
20 recipients will not be routed by your ISP. What's annoying about
this is that the first 20 or so emails in the list will be sent
but the remainder will not. Users therefore have no idea whether
perfectly legitimate emails copied to a group of clients have been
sent. The problem can be further compounded if your ISP (such as
Virgin Media) also has a policy limiting the number of emails it
will route from you per hour. Such problems are now very common. |
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Email
when combined with your website provides a focussed, cost effective
and easy way of communicating with groups of clients. Recent ISP
policies have highlighted the requirement to adopt best practice
when doing so. Logical Events provides an authenticated email service
(via our own SMTP server) which enables us to email to lists ranging
from 20 individuals to over 14,000. This secure technology underpins
our full range of email marketing services including: |
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| Click
here to view the full range of "E-marketing
Services" we provide. |
| Optimistion
- what is it? |
| For
optimisation read visibility. An optimised site is a site ranked
highly on the major search engines such as Google and MSNSearch.
Where and how your site is listed is a key component as to how your
company, its products and services are viewed by customers or clients. |
| Logical
Events has over 10 years experience in optimising web sites. We
specialise in delivering high ranking via free listings and have
extensive experience in exploiting online advertising, such as Google
Adwords, to maximise a web site's online exposure. |
| Call
or email
us to discuss an Optimisation Plan for your web site. |
| Bogus
domain renewals |
| We
are aware that a number of companies trading as various domain registration
providers are targeting domain name owners for 'renewal' payments
with often alarming 'Domain Expiration Notices'. |
Their
general practice is to issue a renewal notice for a domain name
through the post 2 to 5 months before the domain expires. As this
can sometimes be before you receive a reminder from us or your actual
domain registry, you may accidentally pay it and this will not guarantee
the renewal of your domain. |
| Please
regard these misleading letters with extreme caution. If you are
in any doubt, call us as we can instantly verify when your domain
name expires and confirm whether we manage it for you. |
| In
Case of an Emergency - ICE |
| An
interesting news item that came our way ... |
| Eight
out of ten people aren’t carrying information that would help
if they were involved in an accident. Storing next-of-kin details
in your mobile phone can assist the emergency services if you’re
unable to tell them who to contact. |
| Simply
use your mobile’s phone book to store the name and number
of someone who should be contacted if you have an emergency but
add the letters ICE in front of their name. |
| ICE
stands for ‘In Case of Emergency’: it’s what the
emergency services will look for if you’re involved in an
accident and have your mobile phone with you. This straightforward
idea was developed by the East Anglian Ambulance Trust and is supported
by Vodafone. |
| Further information is available on the web via this link. |
| Exploiting Pay Per Click Advertising | ||||||||||
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Pay
Per Click advertising is a marketing revolution. Never before
have we had the opportunity to reach people who are right now
looking for the specific product or service you offer. In addition:
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Consider
this: |
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| Logical Events are experts in Search Engine Marketing. We can provide you with a proven step-by-step approach to exploit Pay Per Click advertising. Email me now to discuss how Pay Per Click Advertising can help your business. |
| Don't
know your Search Engine Marketing from your Website Optimisation?  |
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| We have put together a web page which explains: | ||||||
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| Click
here to discover: "How
to be No. 1 on Search Engines" |
| Referral
- our preferred route |
|
We enjoy working alongside like-minded people. If you have a business
associate, colleague or friend who would be interested in our services,
please forward our details to them ... |
| |
Logical
Events Limited, 16 Grosvenor Avenue, East Sheen, London,
SW14 8BX, UK |
T:
+44 (0) 20 8876 4449 E:
info@logicalevents.co.uk |
| Last
updated:
19 July, 2011
|